Tupperware reinvents itself with sustainable 'Voila Glass' range
Tupperware, a household name in South Africa and beyond, is rewriting its story once again, this time by swapping its iconic plastic for durable glass.
With the launch of “Voila Glass”, the company is introducing oven-safe, non-toxic containers that can take you from freezer to oven to table.
It’s a bold shift for a brand long associated with school lunchboxes and pantry storage, and one that puts it in direct competition with familiar favourites such as Pyrex.
Since 1946, Tupperware has been a fixture in kitchens across the world, including in South African homes where “Tupperware parties” became a cultural staple.
After a rocky financial patch and a brush with bankruptcy, the brand is back with a fresh strategy – one that’s shaking off its plastic-only image.
The launch of “Voila Glass”, its first ever range of glass containers, signals a new era for the company.
@angela.martinez5413 Tupperware Viola glassware is coming soon! Oven safe (except the seal), microwave, fridge and freezer safe. And Yes, it’s glass.#Tupperware ♬ som original – Daniel da Tuning
Officially launching in the United States on September 18, 2025, the “Voila Glass” line will roll out internationally in the months to follow, meaning South African shelves should see the collection before the festive season.
This puts it squarely in competition with glass kitchenware brands such as Pyrex, but with one major advantage: Tupperware’s airtight lids and steam-vent system, which combine durability with convenience.
The new collection comes in three sizes
- A round container (1.7 L) for pies and single-dish meals;
- A square (1.6 L) ideal for desserts
- A large rectangular dish (3 L), perfect for lasagna or family casseroles.
Product features
Each piece is made from tough borosilicate glass, capable of withstanding –25 °C to 300 °C, making them safe to move from freezer to oven without cracking.
The design also features grippy rims for easier handling, built-in measurement markers, and airtight lids that lock with a press. A clever steam-release vent on each lid allows for clean, even reheating in the microwave.
Pricing
Pricing in the US starts at $24 (about R432) for the smaller dish, rising to $34 (around R612) for the largest.
A bundle of all three is offered at $74 (roughly R1,332), making it competitive with existing premium glass storage sets in South Africa.
To showcase the versatility of the range, Tupperware has even developed recipes like a Berry Cobbler Cake that bakes directly in the dish, highlighting how the containers can transition seamlessly from oven to dining table, then straight into the fridge for leftovers.
As Tupperware shifts its focus to sustainable innovation, “Voila Glass” marks an important milestone in keeping the brand relevant in today’s kitchens.
IOL Lifestyle