In a compelling move aimed at transforming the educational landscape of South Africa, local entrepreneur and philanthropist Zunaid Moti has announced the launch of the MotiMoves Pay It Forward initiative. This R1 million campaign is set to kickstart the tertiary studies of 100 deserving South African students in 2026 by easing the financial burden of tuition fees.

With escalating costs often prohibiting many young individuals from pursuing their academic dreams, Moti’s initiative aims to provide direct support by contributing R10,000 towards each winner’s registration or tuition fees. This significant contribution comes at a critical time when many families are grappling with the financial pressures associated with higher education, making it accessible for those in need.

“Education changes lives, not only for youth themselves, but often for families,” Moti said. “When a student earns a qualification that sets them on the path to a rewarding career, it can change the direction of an entire household. However, for many young people, that dream ends when the acceptance letter arrives, as the financial pressure is simply too great.”

How to apply for assistance

The initiative is open to all South African residents aged 18 and older who have been accepted to study at accredited tertiary institutions in 2026 across any field of study. Interested students are invited to create a 90-second video introduction, detailing their academic aspirations and the significance of this opportunity in their lives. The videos should be shared publicly on platforms such as Instagram, TikTok, Facebook, LinkedIn, or X, tagging Zunaid Moti and incorporating the hashtags #MotiMoves and #PayItForward.

To complete their application, participants must also email supporting documents to education@zunaid-moti.co.za. Required documentation includes a South African ID, proof of residence, matric examination results, and an acceptance letter from a tertiary institution. Entries opened on October 20, 2025, with winners slated to be announced on January 16, 2026.

Focus on empowerment through education

The Pay It Forward initiative is part of MotiMoves, Moti’s broader programme aimed at equipping the youth of South Africa with the tools and knowledge needed to thrive in business and entrepreneurship. MotiMoves encourages empowerment through practical advice, mentorship, and funding for innovative business ideas, demonstrating Moti’s commitment to fostering youth engagement and development.

Moti emphasises the significance of collective effort in realising the initiative’s objectives, calling upon corporate leaders and the broader business community to contribute. “Every business in this country talks about empowerment, but empowerment starts with access to education. Even a small contribution can make a meaningful difference,” he adds.

By encouraging businesses to support this campaign, Moti hopes to reduce barriers to education and stimulate collaboration within the community. “Talent and potential are everywhere, but opportunity isn’t. Sometimes R10,000 is just that one step too far for families, preventing students from realising the start of their future,” he notes.

Encouraging a culture of giving back

The introduction of the Pay It Forward initiative not only provides immediate financial relief for students but also sets a precedent for philanthropy within the business realm. Through this initiative, Moti aspires to inspire others to take action, whether by funding education, offering mentorship, or supporting youth development in various ways.

For more details on the initiative and to stay updated, students can visit www.motimoves.co.za.

IOL News

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