In a weekend where fashion, culture, and celebration collide, the journey to the Hollywoodbets Durban July has become just as significant as the event itself. This year, that journey was led by a striking Mercedes-Benz V-Class convoy, offering a glimpse into the future of group travel – spacious, stylish, and entirely on your own terms.

Leading the convoy were some of South Africa’s most recognisable style and lifestyle voices – Mihlali Ndamase, Lisa Madibe, and Lisa K.V – each behind the tinted windows of their own V-Class vehicle. The road trip kicked off in Johannesburg and wound through KwaZulu-Natal’s scenic Midlands, with curated pit stops, content creation moments, and relaxed luxury defining the ride.

What unfolded wasn’t just a drive – it was a mobile lounge experience. Think: panoramic sunroofs, plush leather seats, ambient lighting, and unparalleled amounts of space to stretch out, steam an outfit, or shoot a transition reel. Whether used as a glam hub or a private retreat before the buzz of the July, the V-Class offered an environment where creators could connect, rest and express themselves freely – together, yet comfortably apart.

Adding a whisper of future-forward intrigue to the convoy was the presence of the new all-electric Mercedes-Benz EQV – a subtle teaser of what sustainable group luxury could look like on South Africa’s roads. Silent, powerful, and fully electric, the EQV joined the journey as a preview of what’s to come.

“Group travel has evolved – it’s no longer about squeezing into one vehicle and compromising comfort. It’s about experience, individuality, and sharing the road in a way that feels effortless,” says Natasha Jardim, Managing Executive at Mercedes-Benz Vans South Africa. “The V-Class is designed for this new kind of traveller – one who values space, connection and style. And with the EQV on the horizon, that experience is about to get even more progressive.”

From content creators and stylists to families and corporate teams, the V-Class is changing how South Africans move together – with each person’s comfort, gear and personality accounted for.

As the Durban July weekend unfolded, it was clear the V-Class isn’t just a people mover. It’s the ultimate group experience, designed for the kind of travel that values both the destination and everything in between.

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