A bold new coaching manual by Alan and AB Zondagh sets out to reignite the soul of the game – with attacking rugby at its heart.

In Attack Attack Attack: How to play fast, creative and exciting rugby, the Zondaghs have created a one-of-a-kind guide to the game’s most exhilarating, yet most under-coached, discipline – attack.

With over 150 diagrams, detailed tactical breakdowns and dozens of photographs, this is more than a manual: it’s a manifesto for coaches, players and fans who want to see rugby played the way it was meant to be played – with speed, skill and joy.

Alan Zondagh has held coaching posts across the rugby world. He was head coach of both Western Province and London Scottish, and served as director of rugby at Saracens and the Bulls. His son, AB, has followed in his footsteps, having been a skills coach at the Sharks, Scotland’s attack coach and an assistant coach at Toulouse. He is currently Lyon’s attack coach.

The book draws on decades of elite-level experience across four countries, combining Alan’s visionary approach to skill development and game understanding with AB’s modern, high-performance insight from the heart of European rugby.

“This is a brave book,” writes Stormers head coach John Dobson in the foreword. “To write about attacking rugby, to encourage it, to place a premium on skill over a defensive system, or a high-paced offloading game over line speed on defence and a decent fold, is brave.”

Dobson describes the Zondaghs as “masters of skill and attack”, and praises the book for making the hardest part of rugby to coach – attack – accessible and inspiring.

“Defence is clean and simple. You adopt a system, you train scenarios. Attack requires bravery, boldness, skill, speed, vision, timing, adventure … all intangible to some degree, all tough to impart. So much goes into it, and there’s a massive downside when it goes wrong. But without it, our game perishes.”

Toulouse coach Ugo Mola – who worked closely with AB and credits Alan with shaping his own coaching philosophy – also lends his voice in support.

“Alan’s way of looking at the game isn’t just analytical – it’s visionary and disruptive,” Mola writes. “Where many see only collisions and confrontations, he sees space, rhythm, expression … driven by the pass, the run and purposeful body language.

“Alan has the rare ability to turn intuition into action, and action into systems. He imagines a different rugby – and lays real foundations of what it could become.”

Whether you’re a coach looking to revolutionise your team’s attack, a player who wants to develop an attacking mindset, or a fan who simply wants to better understand the magic behind a brilliant try – Attack Attack Attack delivers.

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