In a landscape where gender disparities still exist, the stories of some of South Africa’s leading female entrepreneurs shine brightly, showcasing resilience, passion, and determination.

These women, who have blazed trails in their respective fields, offer insights not only into their journeys but also into the challenges and triumphs of being a woman in business.

Susan Abro, founder of Susan Abro Attorney, is a South African family law expert who has been practising law for 35 years and, in June, celebrated 30 years of running her firm.

Abro attributes her success to the unwavering support of her family and the “incredible commitment” of her staff.

“It’s vital to surround yourself with people who share your morals, ethics, principles, and work ethic. Hard work has been at the heart of my journey, along with active involvement in my profession, my community, and women’s rights.

“I’ve also been fortunate to have both male and female mentors who have guided, inspired, and encouraged me throughout my career,” she said.

However, Abro said, while some attitudes have become more politically correct, many challenges affecting women in the industry today remain the same.

“When I was interviewing for articles at university, I was asked why a firm should invest in me when I might ‘just go off and have babies’.

“Years later, when I served as co-chair of the Law Society of South Africa, the glass ceiling was still a frequent topic among women lawyers in leadership, and it still exists today,” she said.

Abro said access to finance is another significant barrier, and business remains largely male-dominated.

She added that meetings for directors or shareholders often take place in the evenings, which disadvantages women with family responsibilities.

“Achieving parity requires a shift in how we structure and conduct business,” she stated.

Abro’s advice to women entrepreneurs is to never burn bridges and to always be willing to mentor and support other women. “We should not see younger women as threats but rather as the next generation to invest in and uplift.”

She said throughout her career, she has mentored people from judges to political leaders to business professionals, and the rewards have been immeasurable.

Equally important is to never be afraid to approach someone more successful than you for advice, guidance, or help in solving a problem, she said.

“Finally, always maintain an attitude of gratitude by giving back to your community and helping others selflessly. Kindness and gratitude create a ripple effect that inevitably returns to you,” advised Abro.

Dr Qinisile Cele, also known as “Dr Que”, is a specialist in Obstetrics, Gynaecology, and Reproductive Medicine and has over 18 years of clinical experience.

Cele is the founder and CEO of PreggyCheck, a research-based digital pregnancy health monitor designed to empower families and bridge the gap between healthcare providers and expectant parents.

The mother of four and multi-award-winning medical entrepreneur said purpose and persistence are the keys to her success.

“I didn’t set out to build an app; I wanted to solve a real problem I saw in my consulting rooms every day. PreggyCheck was born from years of listening to anxious mothers, confused partners, and overwhelmed clinicians. My success is rooted in that lived experience, paired with clinical excellence, faith, and relentless focus,” said Cele.

Cele said she often reminds herself and others that success, much like the tip of an iceberg, is what people see. “Beneath it lies sacrifice, hard work, and unwavering discipline.”

She said challenges still facing women in business are that they are over-mentored and underfunded.

“Women still face real barriers to capital, leadership opportunities, and the kind of structural support that enables long-term growth.

“For those of us building in healthcare and tech — spaces still dominated by male leadership — you need to fight to be heard, taken seriously, and funded adequately,” said Cele.

Add to that the weight of caregiving, and it becomes clear that women aren’t just running businesses; they’re running entire ecosystems with limited support, said Cele.

Cele urged up-and-coming women entrepreneurs to fight for what they believe in.

“Trust the value of your vision, even if others don’t see it yet. Start, even when the circumstances aren’t perfect. Build with both grit and grace. Take rest seriously — burnout is not a badge of honour. And always remember: the people brave enough to try again are the ones who eventually taste the sweetness of success,” she said.

Dr Cebi Sibisi, founder of Dr Cebi Dermatology, is a Durban-based dermatologist who provides expert skincare, treats various conditions, and mentors future dermatologists in the state sector.

Sibisi said her journey has been rooted in faith, resilience, discipline, and staying focused on her vision, even when things got tough.

She admitted that running a business while also being a mother, a wife, and a friend is no easy feat.

“But through it all, I leaned into my passion, trusted my calling, and kept showing up, even on the hard days. It meant working twice as hard at times, but the unwavering support from my family made all the difference,” she said.

She added that learning to manage her time, energy, and purpose has been a key part of her success.

Sibisi noted that women entrepreneurs still struggle for recognition and inclusion in the sector, and that fair opportunities are not always accessible.

Women are often expected to thrive in business while also carrying the emotional, mental, and physical load of running a household and raising a family, she said.

“What we need is greater recognition, equal opportunity, and the emotional and mental support to sustain our efforts — and most importantly, we need to believe in our worth,” she said.

Sibisi advised up-and-coming entrepreneurs to “start where you are, with what you have”.

“There’s no perfect time, so don’t wait to feel ‘ready.’ Your background isn’t a barrier — it’s your strength and part of your story.” 

Build a strong support system, invest in your skills, and never stop learning, she added.

“Prioritise your well-being and don’t let fear silence your voice. There will be sacrifices along the way, but you are capable and worthy of success. Be consistent, stay focused, and keep showing up every day for yourself and your business,” said Sibisi.

Professional hairstylist Michelle Stanton (neé Veaudry), founder and director of Veaudry International, who launched South Africa’s first tourmaline and ceramic technology hair styler, believes that what is key to her success is having a clear understanding of the industry she is in and the ability to respond directly to its needs.

“I built Veaudry by identifying what was missing in professional salons and creating tools that met those gaps, without compromising on quality or performance,” she said.

Stanton said while many women businesswomen face challenges, she has been fortunate not to face significant barriers directly related to her gender in her entrepreneurial journey.

“I’ve found that when you bring real value, clarity, and a deep understanding of your industry, people take notice — regardless of who you are,” she said.

Stanton holds the belief that when women are empowered with confidence, expertise, and the right support systems, there’s no limit to what they can achieve.

Know your space inside out, advised Stanton. “Build something with substance and a clear purpose. Don’t wait for validation, get started, stay consistent, and back yourself.”

She added that building a brand requires more than just a good product; it demands long-term commitment and the ability to evolve without losing focus.

“I’ve remained involved in every stage of the business, and that level of attention has been critical to sustaining Veaudry’s standards and reputation,” she said.

karen.singh@inl.co.za

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