The name Joel Booysen has become well known, not just for who his father is, but for the social media presence the businessman has garnered. 

Joel is the son of alleged Sexy Boys gang leader Jerome ‘Donkie’ Booysen. 

While his father is surrounded by controversy, Joel is living his best life and sharing his high life on social media platforms. 

Joel is also the owner of popular sneaker store by day, nightclub at night, Sneaker Cartel in Long Street in the Cape Town central business district (CBD). 

@joelbooysen6_ Replying to @dean.ford42 we all gotta die someday my bro , I dont think you realize that, hating /envy is a bad disease I PRAY YOU CURE yourself completely from it 🙏💯 we all sin differently BUT it all falls under one title SIN 👏 so excuse me for actually living life GOD blessed us with!! stay blessed bro 🎊 and live life to the fullest #Joelbooysen ♬ original sound – 𝐉𝐎𝐄𝐋𝐁𝐎𝐎𝐘𝐒𝐄𝐍!

While Joel has many supporters, he is not without haters, but he has taken the hate with a smile. Instead, he has urged those haters to rather live life than hating. 

In his latest video posted to TikTok on Saturday, Joel responded to a user who wrote: ‘You will dance and dance… but not for long’. 

He has over 94,000 followers and 1.1 million likes on TikTok alone. 

In his caption, Joel wrote: “We all gotta die someday my bro, I don’t think you realise that. Hating/envy is a bad disease. I pray you cure yourself completely from it. We all sin differently but it all falls under one sin so excuse me for actually living life God blessed us with! Stay blessed bro and live life to the fullest [sic]”

@joelbooysen6_ #joelbooysen ♬ Numb – Bonus Track – August Alsina

In his video, which has over 330,000 views and over 9,000 likes, Joel is seated in a luxury vehicle that looks like something out of a Hollywood music video. 

Speaking to the camera, he asks: What colour do you want? He then proceeds to touch a screen built into the seating and change the light colour from yellow, white, and blue. 

@joelbooysen6_ 30TH BIRTHDAY AT SNEAKER CARTEL 💯🎉 #sneakercartel #joelbooysen ♬ GOD DID (feat. Rick Ross, Lil Wayne, JAY-Z, John Legend & Fridayy) – DJ Khaled

He also shared a previous video of him dancing in the club. Dressed in black, Joel is sporting his signature chrome chain, bracelet, and luxury watch. 

Last month, Joel also had a lavish party at Sneaker Cartel as he celebrated his 30th birthday. His birthday video, saw the rollout of a red carpet, a balloon garland and near the bar in the club bottle service girls hold up pictures of the big boss and dancing.

As the video moves along to the VIP section of the club, what looks like banknotes are being strewn all over as balloons are decorated in the area, and a woman is seen holding a birthday cake in front of Joel, who is filming everything with his phone in his hand. 

IOL News

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