PUMA and the Vodacom Bulls have launched The Unbreakable Line Home and Away kits for the 2025/26 season.

The campaign video narrates the story of The Unbreakable Line which refers to that unbreakable connection between the players, the staff and coaches, Bulletjie (of course), as well as the faithful supporters who stand beside the Vodacom Bulls through thick and thin.

This indestructible bond between fans and Team, The Unbreakable Line, is represented across both Home and Away jerseys with bold central lines across the chest. The Home kit is in the traditional light blue, with a dark blue colour block above a thinner white line across the chest and the back. The Away features a white jersey, with a light blue colour block above a thinner grey line across the chest and the back.

Watch the video on YouTube

“Rugby is a game played between lines, including the halfway line, the touchline, the 10-yard line and most importantly the try line but there is also this continuous bond or line between Fans and the Team. With the new kit we want to talk about a different line, the continuous unbroken one that connects and unites all the members of the Bulls family,” said Brett Bellinger, PUMA SA Marketing Director. “So, it is a kit celebrating the unbreakable bond that exists between the players, the team and the fans. A bond that has made the Vodacom Bulls a Rugby powerhouse.”

Vodacom Bulls CEO Edgar Rathbone said: “On behalf of the entire Vodacom Bulls family, I extend my heartfelt thanks to PUMA for their incredible collaboration and unwavering support. This new jersey is a symbol of our ambition, and we are confident that our fans will wear it with the same pride and passion that fuels our team on the field. Together, we are ready to forge new legends and chase victory, dressed for success in a shirt that truly represents the heart of what we do.”

Technical specifications of the kit:

1. Moisture Management: The fabric wicks sweat away from the body to keep players dry and comfortable.
2. Durability: Rugby is a tough sport, so the jersey needs to withstand constant wear and tear. Reinforced stitching and high-quality, abrasion-resistant materials are used for extra strength and durability.
3. Flexibility and Stretch: The blend of poly and spandex provides a snug, comfortable fit that moves with the body. Due to the stretch fabric and a well-designed fit the jersey allow players to move freely and make tackles without restriction.
4. Improved Handling: The additional grip dot texture on the jersey can offer better control when the player secures the ball against their body. This helps to maintain possession during tackles or when making quick movements.

The Home and Away shirts will be available on 1 September 2025 at PUMA retail stores, PUMA.com, Takealot, Totalsports, and Sportsmans Warehouse. Recommended retail price of R999 (adult), and R899 (junior sizes).