Some leaders build companies. Christina Naidoo builds opportunity — for her business, for her industry and for the people around her. Mother, entrepreneur and life coach, she has been named among this year’s honourees at the Influential Awards 2026 – Cape Town Region.

A powerful space in African agriculture

Christina is the Founder and CEO of African Agriculture Services, a Johannesburg-based company advancing agricultural development across the continent.

Her firm has built its reputation on three things that matter deeply in agribusiness: operational excellence, compliance credibility and trusted quality assurance of commodities. Working alongside game changers and positive disruptors, African Agriculture Services is helping to raise the standard of Africa’s agribusiness landscape.

Resilience in a sector of established players

Agriculture is a field long dominated by established names. Christina’s journey shows that it doesn’t have to stay that way. With determination, integrity and a clear sense of mission, she has built a meaningful enterprise — and, just as importantly, opened doors for others along the way.

All of this while balancing the many roles she carries, as a devoted mother, a business leader and a coach to others.

A simple, profound mission

Christina’s life mission fits into a single line:

Lead with purpose. Elevate others. Create job opportunities.

It reflects her belief in shaping a future rooted in growth, equity and impact — one where success is measured not only by what a business earns, but by how many lives it lifts.

Entrepreneurship as a calling

For Christina, entrepreneurship is more than a business pursuit. It is a calling to transform lives and communities.

She encourages aspiring entrepreneurs to take bold steps, reminding them that every great venture begins with courage and a willingness to disrupt the ordinary. Through her own story, she makes a powerful point: starting a business is not reserved for a privileged few. It is open to anyone with vision, tenacity and faith in their purpose.

Her message to the next generation

Christina’s message is clear: entrepreneurship is a pathway to empowerment, independence and legacy. It is about creating opportunities for yourself and for others, building industries that uplift communities, and leaving behind a footprint of positive change.

Why Christina Naidoo is Influential

The Influential Awards honour South Africans whose impact reaches well beyond their own success. Christina Naidoo embodies exactly that — a leader elevating Africa’s agribusiness while creating jobs, mentoring others and proving that passion and perseverance can shape a future defined by growth, equity and impact.

Christina will be honoured at the Influential Awards 2026 – Cape Town, taking place on Sunday, 29 November 2026 at the Joseph Stone Auditorium, Athlone.

Congratulations, Christina — a true beacon of inspiration for every aspiring entrepreneur.

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Connect with Christina Naidoo

African Agriculture Services